Sony Honda Mobility showed off the AFEELA 1 electric vehicle again at CES this year. If, like me, you saw it last year, the experience will feel very familiar. However, this isn’t necessarily a bad thing. The AFEELA 1 still looks polished, still leans hard into its identity as a rolling entertainment hub, and still feels more like a Sony product than a traditional car. What’s different is that this year is less about flashy new features and more about refinement.
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Sony Honda Mobility used its CES keynote to reiterate its vision of “mobility as a creative entertainment space,” positioning AFEELA 1 as a car built around time spent inside it, not just getting from point A to point B. Sitting inside the EV again, that philosophy is obvious. The panoramic dashboard display remains the centerpiece, spanning the entire cabin and serving as the primary interface for navigation, media, and apps.
Alongside the AFEELA 1, Sony Honda Mobility also showed off a SUV-style prototype, dubbed AFEELA Prototype 2026. Despite its name, the company says this prototype will likely reach production in 2028 at the earliest. It appeared to be essentially the same as the AFEELA 1, only in SUV form, though Sony Honda Mobility is remaining tight-lipped on further details at this stage. We’ll just have to wait to find out more information on AFEELA 1’s younger sibling as it gets closer to production.
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