Sony and Honda are betting big on the AFEELA 1, the sleek new electric vehicle five years in the making that’s turning heads at CES 2025. Not only did Sony Honda Mobility (SHM) spill the tea on pre-order details — and its jaw-dropping price tag— on Monday but the company’s also letting attendees get a first taste of life inside this futuristic ride.
We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don’t let the sticker shock scare you off just yet — this EV is loaded with bells, whistles, and cutting-edge tech designed to make that price feel (almost) reasonable.
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One of the first things you’ll notice about the AFEELA? No door handles. It’s a flex we’ve been seeing a lot in the EV world over the last few years, and SHM is fully on board. Instead of traditional handles, you’re supposed to unlock the car through the AFEELA app on your phone. However, because the Las Vegas Convention Center WiFi was a mess, our guide had to go old-school — pressing a tiny button in the top corner to pop the door open manually. You can also just tap your phone to the door to open it as well.
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