Long before social media existed, Gabrielle Chanel was the first beauty influencer.
The founder and namesake of the French fashion house recognized the transformative power of lipstick, loose powder and blush, both for herself and her clients. In 1924, she launched a makeup line.
“It was an unexpected move, nevertheless the collection grabbed her audience’s imagination, led to international acclaim and blossomed into a century of make-believe, modernity and magic,” writes Natasha Fraser in her exquisite new coffee table book, “Chanel. The Allure of Makeup.”
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