CEBU PACIFIC said it expects its low-cost pricing strategy to generate a similar market response for Chiang Mai, Thailand, as it did with its Da Nang route in Vietnam.
The budget carrier will be the only airline offering direct flights from Manila to Chiang Mai, Cebu Pacific President and Chief Commercial Officer Alexander G. Lao said during a briefing on Thursday.
The airline will begin operating flights to Chiang Mai three times a week starting Oct. 29.
“We share the anticipation of many Filipino travelers as we prepare to launch the only direct flights between Manila and Chiang Mai,” Mr. Lao said.
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