North Trend Marketing Corp. (NTM), the master distributor of Castrol in the Philippines, held its 2024 Reignite Event at Manila Hotel last July 6, 2024.
The event was attended by Castrol executives, NTM Executives, partners, stakeholders and Castrol Key Opinion Leaders. The event aims to reintroduce Castrol’s new branding, from packaging to its future plans.
The program kicked off with the opening remarks of Chief Operating Officer Ronald Ang. His opening remarks focused on the importance of overseeing change, and discussed certain external factors that might affect the growth of business. He also tackled the reason for the need to change and be ready for any circumstances. He also emphasized that Castrol will always look for long-term solutions and always move forward not only on the innovation of the products but also improve commitment towards partners with what Castrol offers.
The program proper began with the launching of Castrol Reignite. This was conducted by the Growth Unit Manager of Castrol Asia Pacific, Marlina Kamaruddin. She started with featuring the milestones of Castrol for the past 125 years and what Castrol changed for the lives of our community. She also covered the top facts about Castrol like the involvement of the brand to the space industry. She is also proud that Castrol is now serving over 150 countries around the world. Another thing that Marlina was proud of is that Castrol is touching 200,000,000 customers all over the world.
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