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The Apprentice fans ‘floored’ by Lord Sugar’s ‘embarrassing’ social media posts

9 April 2026
in Entertainment
Reading Time: 2 mins read
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The Apprentice fans ‘floored’ by Lord Sugar’s ‘embarrassing’ social media posts
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Lord Sugar’s X/Twitter account is mostly used to promote The Apprentice – but his other “hilarious” posts have left fans seriously confused.
Tonight (April 9), the final five candidates of series 20 will face the brutal semi-final interviews.
Sugar has been posting clips to build hype, including Claude Littner’s infamous “sail boats” moment and a throwback featuring the late Stuart Baggs.

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But it’s not those tweets that have people talking. Instead, fans have been “laughing out loud” at his completely random replies.

Some people have said his tweets are “wholesome” (Credit: BBC)

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