Adverts will soon begin appearing inside OpenAI’s flagship chatbot ChatGPT, as the company looks for new ways to monetise one of the world’s most widely used AI tools.
OpenAI has confirmed it will trial advertising in ChatGPT in the United States, with adverts shown to some users on the free version of the service as well as a new lower-cost subscription tier, ChatGPT Go.
ChatGPT Go will be priced at $8 a month in the US, with equivalent pricing rolled out globally. The tier sits below existing paid plans, which include ChatGPT Plus at $20 a month and ChatGPT Pro at $200.
During the trial, adverts will appear at the top of the interface after a user submits a prompt. For example, someone asking ChatGPT for travel recommendations in Mexico may see holiday-related adverts displayed as banner-style placements. OpenAI stressed that the adverts will not influence ChatGPT’s answers and that conversation data will not be shared with advertisers.
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