It seems to be the word on everyone’s lips…but what does it mean and why should you care?
Let me ask you a question. What’s your raison d’être? What are you trying to achieve?
For me, this is the core meaning of ‘purpose’. Some call it vision, some call it mission, but really, it’s a blend of both.
Purpose is a deeply personal and powerful concept. It’s about understanding the ‘why’ behind what you do in either your personal life, career or regarding your wider goals.
Having a sense of purpose gives direction, meaning and motivation, acting as a compass that helps guide your decisions and actions. After all, if you don’t know where you’re going, how will you know when you get there?
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