He’s turning the tables.
For three decades, Mike Puma worked on Wall Street. In 2013, he formed the Gotham Burger Social Club, an exclusive society for finance guys devoted to trying and rating the city’s best burgers. The group applied the same analytical skills they used to rate stocks as buy or sell to studying the best patties.
It took off, eventually attracting some 200,000 Instagram followers and spawning a series of popups with hours-long lines.