British Airways has been unveiled as the first Founding Partner of the newly transformed Olympia, marking a major collaboration between two heritage British brands as the £1.3 billion redevelopment of the London destination enters its final phase.
The multi-year, multi-million-pound partnership will give the airline naming rights to two new flagship venues and integrate Olympia into British Airways’ loyalty programme, offering exclusive benefits to its members.
Olympia, originally opened in 1886 as an exhibition hall, is being reinvented as a world-class cultural and entertainment district. Once complete, it will feature two new performance venues, two hotels, 30 restaurants and bars, extensive office space and more than two acres of new public areas. The redevelopment aims to re-establish the site as a major hub for live entertainment, innovation and hospitality.
As part of the partnership, British Airways will attach its name to both a major new live events arena and a groundbreaking theatre. The British Airways ARC, located above Olympia’s West Hall and operated by AEG Presents, will open in 2026 with capacity for 3,800 people. A year later, the British Airways Theatre is scheduled to open as London’s largest new permanent theatre in nearly half a century, run jointly by Trafalgar Entertainment and The Shubert Organization.
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