Apple’s iPhone, Amazon and Virgin Atlantic have been named YouGov’s UK Advertisers of the Month for September, after each brand saw a sharp increase in consumer awareness of their advertising.
According to YouGov BrandIndex, which measures the percentage of consumers who have seen an advert for a brand in the past two weeks, all three brands posted significant gains in Ad Awareness during the month.
Amazon recorded the biggest uplift, rising from 26.5% on September 1 to 33.7% on September 25 — a gain of 7.2 percentage points. The surge followed the company’s UK Upfront event, which promoted new advertising formats across Prime Video and its growing retail media network.
The e-commerce giant also announced a landmark partnership with Netflix on September 10, allowing advertisers to buy inventory from Netflix’s ad-supported tier directly through Amazon’s demand-side platform (DSP). The tie-up marked a major step in Amazon’s ambitions to become a global hub for connected TV advertising.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
