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BMW launches ‘Neue Klasse’ iX3 with massive range, new infotainment system

5 September 2025
in Tech
Reading Time: 5 mins read
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BMW launches ‘Neue Klasse’ iX3 with massive range, new infotainment system
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BMW’s first Neue Klasse electric vehicle is here, and it’s already one of the most interesting new EVs to come from Europe in the past couple of years.

First announced in 2023, the Neue Klasse (that’s German for “new class”) is a radical rethinking of BMW’s philosophy, with a new design language, a minimalistic, digital-first interior, and promises of smarter tech, as well as more range, efficiency, and speedy charging — in short, all of the things that buyers of electric vehicles crave.

The BMW iX3 is the first officially unveiled Neue Klasse car, and it delivers on all of the above, at least on paper.

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