Scores of new gadgets are introduced every year at the Consumer Electronics Show (CES), the tech world’s biggest showcase. Yet many of these products never make it to market. They’re only proofs of concept or prototypes of devices that could maybe one day potentially hit the market.
That makes Bird Buddy’s new $129 Petal smart nature camera somewhat of a phenom. After debuting at CES 2025 in January, the Petal and its modular Wonder Blocks system finally went up for preorder on Kickstarter on April 29, becoming an instant smash. A company representative said the campaign raised $1.5 million from more than 5,000 backers in 24 hours, crushing its $100,000 fundraising goal by 1,400 percent. (At the time of writing, it had drummed up over $1.8 million from 6,300 backers.)
Why all the hype? I wanted to share my take as someone who got to check out the Petal and Wonder Blocks on the CES showroom floor this past winter.
Credit: Haley Henschel / Mashable
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