Lord Sugar has extended his tenure on The Apprentice, signing a new three-year contract with the BBC that will see him remain at the helm into his 80s.
The billionaire businessman was already committed to hosting the 20th series of the show next year but has now confirmed he will continue for at least three more seasons. Speaking to BBC journalist Amol Rajan, Lord Sugar, 77, revealed the deal and reflected on the enduring impact of the long-running reality series.
Despite The Apprentice reaching its 19th season, he remains unfazed by criticism, saying it washes over him “like water off a duck’s back.” The format sees Lord Sugar invest £250,000 into the winner’s business in return for a 50% stake, a structure he remains proud of.
“When I took the job on The Apprentice, I was already a multi-millionaire. I didn’t do it for the money,” he said.
During the wide-ranging interview, Lord Sugar also shared his thoughts on former Apprentice US host Donald Trump and described Brexit as a “disaster.”
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