They’re too wellness-obsessed to spark a Marlboro, but Gen Z is popping open Diet Cokes like they’re nicotine patches in a can.
The latest viral vice lighting up TikTok? The “fridge cigarette” — a.k.a. a crisp can of DC, straight from the fridge, enjoyed with all the ceremonial reverence of a smoke break, minus the tar and tobacco.
“Overheard someone call Diet Coke a ‘fridge cigarette’ and nothing’s been more true to me since,” TikTokker @reallyrachelreno declared in a now-viral video with over 3.5 million views. Caption? “Time for a crispy ciggy in the summer.”
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