Aston Martin Lagonda is set to push back its long-held plans for an all-electric range, with new chief executive Adrian Hallmark preparing to announce a revised strategy at the British carmaker’s annual results on Wednesday.
Hallmark, who joined last autumn after leading Bentley Motors, is expected to confirm that Aston Martin remains committed to an electric model, but only “before 2030,” a notable shift from previous targets.
As recently as 2022, executive chairman Lawrence Stroll spoke of producing an electric Aston Martin by 2027, while Hallmark’s predecessor, Amedeo Felisa, inherited a 2025 deadline that gradually slipped over the past two years. The push for an electric relaunch had initially been tied to reviving the Lagonda sub-brand in 2022, plans that have since been scrapped.
Aston Martin’s more cautious timeline echoes wider uncertainty in the sector, particularly after it emerged that BMW is reviewing a £600 million investment in its Mini assembly plant near Oxford due to weaker-than-anticipated demand for electric cars.
Hallmark is the company’s fifth chief executive in five years, and industry observers regard him as key to stabilising both Aston Martin’s finances and its production schedule. Since taking over, he has already issued two profit warnings, secured an additional round of investor funding, and flagged supply-chain misalignments that have hurt the brand’s ability to meet delivery promises. Insiders say Hallmark has considerable experience from his time at Bentley, when it became a highly profitable part of Volkswagen, and suggest he will restructure Aston Martin’s manufacturing operations at Gaydon in Warwickshire and St Athan in south Wales.
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