Asda has sold Leon back to its co-founder John Vincent, ending four turbulent years of ownership under the Issa brothers that saw the once health-focused fast-food chain accused of losing its identity.
The deal, which includes 46 company-owned restaurants and 25 franchise sites, comes amid growing criticism that Leon had drifted away from its founding principles of “natural fast food” in favour of higher-calorie, processed items.
Vincent, who launched the chain in 2004 with food campaigner Henry Dimbleby, said he plans to take “a good look under the bonnet” before making major decisions about the company’s direction.
“If you are a Leon guest, I want you to know we are on the case,” Vincent said. “We will now get on with dedicating ourselves to your enjoyment and to your health.”
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