OpenAI has begun rolling out ads inside ChatGPT, marking a major shift for a product that has largely operated without traditional advertising since its launch in 2022.
In a blog post published this week, the company confirmed it is testing ads for logged-in users on its Free and Go plans in the U.S., while keeping paid tiers like Pro, Business, Enterprise, and Education ad-free. OpenAI said the move will help fund broader access to advanced AI tools without requiring every user to pay a subscription.
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“Our focus with this test is learning,” OpenAI’s blog post read. “We’re paying close attention to feedback so we can make sure ads feel useful and fit naturally into the ChatGPT experience before expanding.”
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