Apple’s Vision Pro could very well be the most important new product Apple will launch this decade. It’s a whole new product category for Apple, with a new, accompanying software platform called visionOS and an app ecosystem to match.
It’s no wonder, then, that Apple has been extremely careful about how it handles this launch. The company invited only a handful of journalists for in-person briefings, and handed out review units to an even smaller group of people, whose embargoes for the review lifted on Tuesday.
The resulting reviews paint a (very) cautiously optimistic picture of the Vision Pro’s future. All of the reviewers praise the tech – CNET’s Scott Stein calls it a “mind-blowing look at an unfinished future,” while The Verge’s Nilay Patel calls it “magic,” but warns that “the technology to build a true optical AR display that works well enough to replace an everyday computer just isn’t there yet.”
Perhaps the most important takeaway is that there’s just so much to cover about the Vision Pro. There’s the display tech, the sensors, the user interface, the comfort, the weight, the accessories — the list goes on. There’s also so much this thing can do; you could use the Vision Pro as an everyday work machine (or a virtual extension of your physical computer), or it could just be an entertainment device, a social device, or a gaming gadget. Finally, there’s also the matter of the exorbitant price, and the question of what comes after.