AT&T has partnered with Disney and Pixar for Toy Story 5-themed store takeovers, coming to select cities and AT&T stores starting June 8. The immersive campaign is designed to bring Bonnie’s room into AT&T stores to create “places families can explore together,” according to a press release shared with Mashable.
In addition, AT&T has created an animated TV spot featuring Bonnie and other characters from the franchise, and the company will host special screenings of the movie over the summer at its Connected Learning Centers around the country.
The in-store takeovers will feature limited-edition Toy Story 5 merchandise, kid-friendly photo opportunities, hands-on experiences with amiGO Jr. devices, and visuals of characters like Woody, Bullseye, and Jessie both inside and outside the store.
The in-store experiences will start next Monday at select AT&T stores in Atlanta, Austin, Chicago, Dallas, Los Angeles, and New York. Toy Story 5 will hit theaters on June 19, and the campaign will run through July 9.
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