At the top of each Apple Cider Vinegar episode, characters break the fourth wall and tell us, “This is a true story based on a lie.”
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The true story in question? The rise and fall of Australian influencer Belle Gibson (Booksmart‘s Kaitlyn Dever), who used her brain cancer diagnosis to build a wellness empire. The lie? That she ever had cancer in the first place.
Netflix’s Apple Cider Vinegar examines how Belle’s lie came to be, placing it in the context of the rise of Instagram and influencer stardom. The limited series also dramatizes the lives of key people in her orbit, from a rival wellness influencer to a cancer patient who hangs onto Belle’s every word. These story threads should help flesh out the full impact of Belle’s actions, but in reality, they turn Apple Cider Vinegar into a strange paradox. The show is a flashy examination of so-called wellness influencers, but it’s also a very upsetting cancer story — and neither side gets quite the depth it deserves.
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