Billboards are a common sight along NLEX but as they pass through in Apalit, Pampanga, a peculiar sight will greet them. A chicken with a basket of eggs beside her, staring directly at them from a roadside billboard. As they notice the chicken, they will read the headline that pulls no punches: “Bugok! Stop Lying.”
This new billboard has been unveiled by the Animal Kingdom Foundation (AKF). They are challenging companies that falsely claim to source cage-free eggs while refusing to provide transparency on where those eggs truly come from. Many fail to disclose which farms supply them or whether those farms meet any verifiable animal-welfare standards.
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