Americans spent nearly $2.64 billion on OnlyFans in 2025, cementing the United States as the platform’s largest and most lucrative market, new analysis reveals.
Finbold, using data published by analytics firm OnlyGuider, calculated the figures across the first 334 days of the year, and the scale of spending is extraordinary. On average, Americans collectively shelled out $237 million per month, $55 million per week, and $7.9 million every day on the London-based subscription platform.
That breaks down to around $329,000 per hour, $5,483 per minute, or $91 per second, underscoring the extent to which OnlyFans has embedded itself in the US digital economy.
The figures represent a 1.95% rise on 2024, when American spending totalled $2.58 billion. Although the growth rate has slowed relative to other countries, the sheer scale of US spending continues to dwarf international markets. The United Kingdom sits a distant second at $531 million, almost five times less.
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