Amazon’s first true rival to Samsung’s The Frame finally has a release date. The Amazon Ember Artline, a 4K QLED TV that can display artwork, will launch in the U.S. on Wednesday, April 22, according to a company press release. Preorders are now open.
The Ember Artline comes in a 55-inch size ($899.99) and a 65-inch size ($1,099.99). Shoppers can take their pick from 10 interchangeable frame colors.
Amazon originally unveiled the Ember Artline at the Consumer Electronics Show in January, where it also announced that it would be rebranding all of its smart TVs with the “Ember” moniker. (The Fire TV name will still apply to Amazon’s TV interface, streaming media players, and soundbars.) Amazon’s TV listings had been updated to reflect the new branding by the time of writing on Wednesday, April 15.
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