In today’s digital age, billions of pieces of content are uploaded to online platforms and websites each day.
Moderating this material has, therefore, never been more critical or challenging. While most of this uploaded content may be positive, we are also seeing a growing volume of harmful and illegal materials – from violence and self-harm to extremist rhetoric, sexually explicit imagery and child sex abuse material (CSAM).
Tackling this deluge of harmful content is now a defining challenge for businesses, with those unable (or unwilling) to do so opening themselves up to significant penalties and putting children at severe risk.
Our own research has revealed that over a third (38%) of parents have been approached by their kids after seeing harmful or illegal content, with many accessing materials as graphic and harmful as CSAM within just ten minutes of going online.
Therefore, the time has come for stronger content moderation measures and businesses looking beyond traditional manual moderation methods, which have become impractical and unscalable. Instead, they should leverage the complementary capabilities of AI that are transforming the landscape of content moderation through automation, enhanced accuracy, and scalability.
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