This Christmas season, the spirit of giving comes alive once more as SM Store, in partnership with SM Foundation, continues its heartwarming holiday tradition through Shop & Share a Toy This Christmas. Running until Dec. 31, 2025, the initiative invites customers to make a difference by donating a brand-new toy for just P100 with a minimum single-receipt purchase of P3,000.
Through this simple yet meaningful act of kindness, 5,000 educational toys will be distributed to children in SM Foundation-supported schools and health centers nationwide. Each toy goes beyond being a holiday gift; it becomes a symbol of hope, comfort, imagination, and opportunity for learning, especially for children who have limited access to play materials.
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