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A bid that made a young coffee farmer a millionaire

13 September 2025
in Business
Reading Time: 5 mins read
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A bid that made a young coffee farmer a millionaire
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CURVE’s Cherry Cruz makes highest bid for top Benguet-grown beans

“I am honestly scared, but I am happy,” shares Curve Coffee Collaborators (CURVE) Founder and CEO Cherry Cruz of how she felt when they made the highest bid in PCQC (Philippine Coffee Quality Competition) history and won.

Just the day before, Rodyio Tacdoy’s, a 22-year-old farmer from Benguet, bagged Top 1 in the Arabica category, his beans garnering a cupping score of 84.38.

Unbeknownst to Mr. Tacdoy, his remarkable win had already set things in motion.

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