As Democrats celebrated midterm wins in Republican strongholds like Texas and Kansas, parts of the internet began to sound a lot like the Obama years. Users shared Hamilton clips, played “We Are Young,” shared jokes and memes, and celebrated the “blue tsunami.” Alongside the reactions came the question: Was millennial optimism back?
The phrase had already been circulating on TikTok well before election night. Over the past year, users on social media have been sharing nostalgic photos and videos of the late 2000s and early 2010s, often set to the Middle East’s song “Blood,” released 2009. Think Apple Photo Booth selfies, mustache accessories, statement necklaces, flower crowns, and the Lumineers playing through wired earbuds.
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But the appeal extends beyond the accessories and playlists, though. Younger people are drawn to the hopeful outlook they associated with the era. For those who experienced those years as children, the videos offer an imagined version of young adulthood shaped by Obama-era promises of change and an internet remembered as more personal and less governed by algorithms. As one X user put it, “I think millennial optimism invokes a particularly upsetting empty sense of loss in older Gen Zs bc it was so aspirational to us… like we saw it in real time but weren’t quite old enough to Be There, but it felt like a promised future that never came.”
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