Hollywood is struggling to keep the lights on — but one YouTube megastar apparently thinks what Los Angeles really needs is more soundstages.
Brash internet personality Dhar Mann rolled into Manhattan for Advertising Week New York, using bully pulpit as the Chief Creator Officer to drop an announcement: a sprawling, four-acre Los Angeles production hub dubbed “Creator City,” framed alongside a dizzying pledge to generate $100 million in creator brand deals.
Mann pitched it as a glossy playground where digital influencers, tech giants and big company ad dollars can convene under one roof to pump out vertical-video gold.
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