College athletes already have practice, classes, and games on the calendar. At the University of California, Berkeley, there’s now a place to fit in a Twitch stream, too.
Cal has opened an on-campus production studio where student-athletes across all sports can go live on the school’s StreamU channel. Announced Oct. 12, the space has 10 hours of weekly programming planned, including workouts, teammate challenges, gaming sessions, cooking contests, and campus tours.
The goal is to help athletes turn their personalities and interests into an audience — and potentially new business opportunities.
From the field to the livestream
The studio is the first on-campus facility from StreamU, a college athletics livestreaming network created by NIL platform TheLinkU in partnership with Twitch. UnlimitedIRL built the space, while TheLinkU handles contracts, fund distribution, and reporting for the network.
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