Dating apps aren’t delivering when it comes to finding a life partner.
Single people are getting sick of swiping and abandoning dating apps in droves. That’s left the apps themselves desperately attempting to pivot amidst public backlash against their business premise — to the point of turning their backs on what made them successful in the first place.
Tinder, which made billions on the idea that people want to meet one another easily online, has taken to hosting in-person events. Bumble, which just made a deal to go private after years its stock price tanking, has turned its back on its feminist mission, which used to require women to make the first move.
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