James Taylor is the founder and CEO of Particular Audience, an AI-native retail media and personalisation platform that combines site search, product recommendations and sponsored advertising for retailers, with clients that the company says have included Hamleys, Petbarn and Target.
On 1 October 2026 the business launched Trade Media, a managed service that brings the measurement and control of digital media to supplier-funded online promotions.
A week later Particular Audience was one of four headline sponsors of IAB Europe’s Retail Media Impact Summit in Amsterdam. Taylor, who leads the company from its London office, tells Business Matters why advice is cheap to give and expensive to employ, and why you only fail when you give up.
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