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Shein UK sales rise 26 per cent to £2.58bn, passing Asos

9 October 2026
in Business
Reading Time: 3 mins read
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Shein UK sales rise 26 per cent to £2.58bn, passing Asos
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Shein, the online fast-fashion retailer founded in China, increased its UK sales by 26 per cent to £2.58bn last year, overtaking its British rival Asos, according to accounts filed at Companies House.

Pre-tax profits at the UK division rose 18 per cent to £45.2m, the accounts show. The company paid £11.2m in current tax, understood to be mainly corporation tax, up from £9.6m a year earlier.

The number of people employed by the group in the UK, mostly in sales and marketing, rose to 113 from 91 a year before.

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