Amazon can help you find a vacuum, a pair of leggings, or your next book. Apparently, it can also offer an unsolicited assessment of your butt.
Shoppers are sharing screenshots of Amazon’s “About You” feature, which lets users review and edit the information used to personalize their shopping experience. The observations range from ordinary preferences to oddly specific descriptions of their bodies, relationships, and habits.
The feature isn’t new — Amazon introduced it in May — but a viral Oct. 5 Threads post has people checking what the retailer thinks it knows about them. And some of those profiles read less like shopping preferences and more like a roast.
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