James Cobb founded Crowd Connected at the Surrey Technology Centre in Guildford in 2013, after years as a tour manager and event safety specialist. The company now has more than 400 deployments across 30 countries, working with Informa, Live Nation, Coachella, CES and PCMA. He tells Business Matters why he still hoovers the office on a Friday.
What do you currently do at Crowd Connected?
I am the founder and CEO of Crowd Connected, a location intelligence company I started in Guildford in 2013. At its simplest, we help organisations understand what people are actually doing in physical spaces.
The digital world measures everything. Every click, search and transaction leaves a trail of data. Yet a surprising amount of the physical world is still managed using assumptions, rules of thumb, booking systems and somebody’s best guess.
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