Zoopla, the UK’s second-largest property website, returned to a pre-tax profit of £13.3m in 2025 despite a 1 per cent fall in revenue to £83.2m, which the company attributed to a change in its advertising strategy.
The Rightmove rival had reported a loss of £5.2m the previous year, when it wrote down the value of Yourkeys, a business it acquired in 2021 that helps developers manage their sales, by £19.5m.
Revenue had slipped by 7 per cent to £84.2m in 2024. Zoopla put the latest decline down to “lower programmatic and direct advertising revenue” as it moved towards promoting “more relevant property-related advertising” on its site.
The company does not disclose how many estate agents pay to list homes on its website but said its customer base “remained broadly stable” last year.
Paul Whitehead, chief executive of Zoopla, said: “Lots of marketplaces put what’s called programmatic advertising across their sites, but it’s generic.
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