There’s a new way to taste the rainbow.
Soon, three of America’s most iconic candies — M&M’s, Skittles and Starburst — will be sold with natural ingredients that recreate the candies’ famously vibrant (and artificial) hues. The treats will be available on Amazon, and cost the same as those with the usual artificial coloring.
Parent company Mars Inc. announced the swap last year, citing changing consumer preferences, plus a 2025 announcement by the Food and Drug Administration (FDA) to phase out potentially harmful synthetic petroleum dyes from the U.S. food supply chain.
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