Facebook wants to help creators spend less time deciphering analytics and more time making content. Its solution is, naturally, another app.
On Aug. 12, the company officially rolled out its revamped Creator Studio, a stand-alone app that uses AI to help creators understand their performance, plan their next posts, and respond to followers. The launch follows a limited test that began in June.
Meta describes the new iPhone app as an “AI-powered daily companion for Facebook creators.” Its pitch boils down to three tasks: mapping out a creator’s daily priorities, offering personalized tips to grow, and helping them reply to fans with AI.
The app is now available on iOS to Facebook creators in the United States and Canada. An Android version is expected later.
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