Beyoncé has acquired full control of SirDavis, the American whisky brand she established two years ago with LVMH, after the French luxury goods group sold its stake in the venture.
LVMH confirmed the sale on Monday but declined to provide further details of the transaction. Financial terms were not disclosed.
The American pop star created SirDavis in 2024 with Moët Hennessy, the wine and spirits division of LVMH, whose whisky brands include Ardbeg and Glenmorangie. The brand is named after Beyoncé’s great-grandfather Davis Hogue, who was a “moonshiner” in her home state of Texas during Prohibition.
At launch, Moët Hennessy described SirDavis as a first-of-its-kind joint venture between the company and Knowles-Carter, built around a shared vision for the future of American whisky.
SirDavis was developed with Bill Lumsden, the Scottish master distiller known for his work on Glenmorangie and Ardbeg and a five-time International Whisky Competition master distiller of the year. The whisky, which won awards before its release, has a mash bill of 51 per cent rye and 49 per cent barley, draws on Japanese and Scotch styles, and is finished, blended and bottled in Houston, Beyoncé’s home city.
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