Forget $20 and change celebrity smoothies — LA’s newest luxury grocer is trying to prove wellness culture doesn’t have to cost quite that much.
Laurel Supply opened last week in West Hollywood, instantly triggering comparisons to Erewhon thanks to its sleek interiors, influencer-friendly aesthetic, highly curated pantry items and prepared foods.
Unlike its infamous rival, Laurel Supply appears to be positioning itself as slightly less financially devastating.
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