Irwin Simon, who famously pivoted to legal weed after making a name for himself building an herbal tea empire, is expanding his company’s beer offerings.
Tilray Brands, where he is CEO, recently snatched up UK-based BrewDog for a cool $53 million – a far cry from the $2 billion valuation it had at its peak.
The deal marks the latest turnaround effort for Simon, who spent years running brands like Celestial Seasonings under the Hain Celestial Group before venturing into pot, beer and “wellness” foods.
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