The beaches of northwest Florida have nicknames. Some call these sparkling, jewel-toned waters the Emerald Coast. A recent marketing campaign has dubbed the area NoFlo, while others call the region simply the Panhandle. Still, its best-known sobriquet is also its most unflattering: to most it’s the Redneck Riviera.
But these days, a sleeker, more aspirational moniker is being tossed around: “The Hamptons of the South.”
When you say 30A is pretty busy, you mean both words quite literally. Walton Tourism Board
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased
