As if we’re not already spending too much on online purchases, Google just announced new tech that will make shopping even easier.
At the core of the announcement is the just-launched Universal Commerce Protocol (UCP), a “new open standard for agentic commerce.” Developed with major online retailers including Shopify, Etsy, Wayfair, Target, and Walmart, it will enable new ways to purchase things online, such as from within a conversation with an AI agent.
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