The Nintendo Switch 2 is the hottest video game console of the 2025 holiday season… or so we thought. Recently, Nintendo has been facing some competition from an unexpected source — a brand called Nex.
Recent sales data show that a “new” entrant has overtaken heavyweights like the PlayStation 5 in the U.S. market. Specifically, we’re talking about the Nex Playground, a little box that, according to games industry analyst Mat Piscatella on Bluesky, outsold the PS5 in late November in the U.S. The Switch 2 bundle with Mario Kart World was the top overall seller, but the Nex Playground made its mark and raised a lot of eyebrows by showing up on the list at all, especially since it launched back in 2023.
One important note: Piscatella’s sales numbers break down sales by SKU, and PlayStation 5 consoles are sold under multiple SKUs based on the type of console (digital or disc), whether it’s part of a bundle, and internal memory. Still, Nex’s numbers are much higher than expected.
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