The 17th Philippine SME Business Expo and Conference (PHILSME) Entrepreneur and Franchise Edition, held Nov. 28-29 at the World Trade Center Metro Manila, drew 10,000 visitors, connecting small and medium enterprises (SMEs) with 180 brands offering business tools, technologies, franchise models, and growth solutions.
PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla led the event and shared: “PHILSME is built for SMEs — to help them find solutions, partners, and opportunities that move them forward. The quality of engagement at the 17th edition reflects how intentional entrepreneurs have become in choosing the right tools for growth.”
Delivering the keynote address, DTI Assistant Secretary Grace Baluyan highlighted the scale of the enterprise sector: “MSMEs constitute nearly all business establishments in the country, with over 99% of registered enterprises belonging to the micro, small, and medium-enterprise category.”
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