Instagram is introducing a PG-13-style content rating system to give parents greater control over what teenagers see on the platform, Meta has announced.
The change marks one of the company’s most sweeping efforts yet to align social-media content moderation with the kind of age guidance familiar from the cinema. All users under 18 will automatically be placed into a “13+” setting modelled on the US parental guidance film rating. Teens will only be able to opt out with explicit parental consent.
The PG-13 system, created in the United States more than four decades ago, has become shorthand for content considered broadly suitable for teenagers but containing material that may be inappropriate for younger children. Meta said its new approach would mirror that framework online.
“While there are obvious differences between movies and social media, we made these changes so teens’ experience in the 13+ setting feels closer to the Instagram equivalent of watching a PG-13 movie,” Meta said. “We wanted to align our policies with an independent standard parents are already familiar with.”
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