In one sense, Meta AI’s Vibes — an endless scroll of AI-generated videos, submitted by creators and launched on the Meta AI app and website Friday — is the purest expression of what Meta CEO Mark Zuckerberg wanted to build when he was designing Facebook in the first place.
Still tinkering in his Harvard dorm room, Zuckerberg explained to a potential partner why he wanted to design his social network not for job hunting, but for endless, mindless scrolling. “I kind of want to be the new MTV,” he said (according to a 2010 report on Facebook’s murky origin story).
One of my first thoughts, when I decided to spend the better part of a day locked in Vibes’ endless scroll, was this: so many Vibes look like a 10-second clip from a music video. (As with Instagram Reels, you can choose from a selection of music to accompany your Vibe.) Some are the cheesy ’80s kind of music video, others wacky ’90s-style Spike Jonze or Michel Gondry joints. The AI-generated pet videos — of which there are many, often with cats snuggled up in cozy settings or dogs running through fields — look like clips from some dystopian alternate universe where MTV and the Hallmark Channel merged.
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