Scottish MarTech company Hyble has secured $2 million (£1.5m) in venture debt financing from Virgin Money, funding that will accelerate the rollout of its new AI-powered platform and support expansion in the U.S. and European beverage markets.
The Edinburgh and Glasgow-based business, which specialises in helping drinks brands and distributors manage point-of-sale (POS) execution for the on-trade, said the investment would underpin the launch of Hyble 2.0, its next-generation platform designed to bring AI automation, speed and measurable ROI to beverage marketing.
The raise follows a period of rapid momentum for Hyble, with revenues up 93 per cent year-to-date compared with the same period last year. Growth has been driven by strong enterprise demand in North America and increased adoption across both alcoholic and soft drinks sectors in the U.S. and Europe.
One of Hyble’s biggest breakthroughs came through its work with Southern Glazer’s Wine & Spirits (SGWS), the largest beverage distributor in the U.S. The partnership demonstrated the platform’s ability to reduce print turnaround times by more than 60 per cent, cut operational costs, and improve field sales execution.
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