In every industry and institution, the future is in the hands of its young and promising visionaries. For the world of marketing and finance, it is all the more important for young and aspiring practitioners to be given a platform to hone their skills and showcase bold ideas and strategies they can use in response to the ever-changing trends and consumer patterns.
Established in 1992, the Agora Youth Awards (AYA) has become a platform for outstanding students and campus organizations to first experience marketing practices in the Philippines. Organized by the Philippine Marketing Association (PMA), the AYA also recognizes the skills, leadership, and passion of tomorrow’s marketing professionals, making sure that academic excellence translates to real-world business challenges.
For the award’s 33rd edition, the PMA began its search for the next wave of Gen-Z marketing disruptors and young visionaries who dare challenge the norms and reshape the future of the industry, which aligns with PMA’s 71st anniversary theme “AI-Nabled Pinoy Marketer.”
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