SM Development Corp. (SMDC) enters a transformative new era with the unveiling of its refreshed brand identity and the launch of three new residential segments — marking a deeper commitment to building homes that move in step with how Filipinos live, grow, and aspire today.
Following over 100,000 homes turned over across key cities and growth corridors, SMDC is evolving from being a vertical housing brand into something more encompassing — a platform for good living. This brand refresh signals a sharpened vision: one that places real life at the center of design, community, and access.
“This refresh isn’t just about how we look — it’s about how we listen,” said Jessica Sy, vice-president and head of Design, Innovation & Strategy at SMDC. “Our new segments are shaped by real insight into what today’s Filipino values — whether it’s ambition, breathing room, or the dream of a first home.”
A More Purposeful Portfolio
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